IN 2016 ADDED VALUE SET OUT TO UNDERSTAND WHAT IT REALLY MEANS TO CREATE A BRAND THAT CONNECTS WITH CULTURE, IS IT IMPORTANT? DOES IT DRIVE COMMERCIAL VALUE? AND HOW DO THE BEST BRANDS IN THE INDUSTRY DO IT?

How We Did it

STAND OUT IN THE WORLD

 “Being differentiated in a crowded space is hard.”
Leading X Brand

“The more seamless we are between touchpoints, the better we will tell a story to our consumers.”
 
UNATTRIBUTED, FMCG

BE MORE HUMAN

“Our big challenge is engaging with audiences authentically in a way that adds value to the overall experience.” PAUL DAVIES, MICROSOFT

“The most important thing is to stand out in a meaningful and relevant way for our consumers.”
UNATTRIBUTED, FMCG

“It’s easy for marketers to overestimate the role their product or service plays in people’s lives. To engage customers you need to seek a way to be meaningful to them in a way beyond your core product or service.”
NINA BIBBY, O2

OPERATE IN HYPER-REAL TIME

“[We can’t] compare with start-ups’ ability to try and fail.”
UNATTRIBUTED, PHARMACEUTICAL

“Great marketing has always resonated with culture.”
JAKE STEADMAN, TWITTER

“The cultural metabolism will speed up … the next big thing is always around the corner”
UNATTRIBUTED, FMCG

A BRAND THAT CONNECTS WITH CULTURE UNDERSTANDS AND INTERACTS WITH THE WORLD AROUND IT IN A WAY THAT ENABLES IT TO DELIVER VALUE, MEANING AND UTILITY TO THE PEOPLE IT SERVES ABOVE AND BEYOND THE PRODUCT OR SERVICES IT SELLS

How

Get in touch to find out more

i.pugh@added-value.com

Download an overview of the study

“The more seamless we are between touchpoints, the better we will tell a story to our consumers.”
 

“It’s easy for marketers to overestimate the role their product or service plays in people’s lives. To engage customers you need to seek a way to be meaningful to them in a way beyond your core product or service.”
NINA BIBBY, O2

“Great marketing has always resonated with culture.”

 “Being differentiated in a crowded space is hard.”
Leading X Brand

UNATTRIBUTED, FMCG

“Our big challenge is engaging with audiences authentically in a way that adds value to the overall experience.”

“The most important thing is to stand out in a meaningful and relevant way for our consumers.”
UNATTRIBUTED, FMCG

NINA BIBBY, O2

“[We can’t] compare with start-ups’ ability to try and fail.”
UNATTRIBUTED, PHARMACEUTICAL

JAKE STEADMAN, TWITTER

“The cultural metabolism will speed up … the next big thing is always around the corner”
UNATTRIBUTED, FMCG